Your Demo Reel — How to make it work harder for you

Speakers’ demos, also called “preview videos”, are your magic bullet to getting bookings. Make no mistake, this video is a marketing piece. Typically, you’ll have just 15-30 seconds to impress your prospective client: “Do I want to watch any more?”

Your demo reel’s primary function is to get corporate decision makers to trust their audience to you. That’s why you have to trust your reel to be produced by someone who knows what the client wants to see.

An effective speakers demo will:

• Target the right decision-maker for you (meeting planner, trainer, sales manager, etc.)
• Set the decision criteria for competitor’s videos
• Establish your credentials
• Show positive audience feedback
• Get the decision maker believe that hiring you will make him/her a hero
• Show neither too little or too much to generate a decision
• Be viewable on DVD and on a website

Call 415-927-1300 or e-mail info@ludlowmedia.com to schedule a FREE half hour consultation.